Old Spice

I couldn't help but do one of my blog posts about the great commercials that Old Spice puts out there. Each and everyone has a different spin on the same joke, "you wish your man could smell like me." I think Old Spice made a brilliant choice with this actor/spokesperson as well. He is perfect for the role. He literally, makes the commercials.

Here is one of my favorites by Old Spice:


But the main reason why I find these advertisements and commercials so interesting is because of their new found way of advertising. Old Spice has really begun to catch on to the enormous world of social media and the world of the internet in general. Old Spice now has several videos on YouTube from their new advertising campaign, where they focus on certain celebrities and people and make about 25-45 second shorts talking about why you should smell like Old Spice. And they are all great. They are witty, funny, and relatable. They may be a little far-fetched, but I think the oddity of the jokes is what draws in such a large audience. We are living in a time where advertisements thrive on being this weird funny, and Old Spice does this perfectly.

Some of these videos even reference the other tools or sites they use through social media to advertise for their product. For example, Old Spice is now a big user or participant on Twitter and Facebook. They also are constantly updating these sites and the videos I talked about above. This new campaign directly connects Old Spice to those on these sites by a series of videos on YouTube. They literally will pick out people who have talked to them on these sites and will give them a video response back.

Here are a couple of their new videos for the campaign talking about their different uses of social media:




Hope you all enjoy these commercials! They definitely gave me a good laugh!