BMO Harris Bank

Harris Bank has recently come out with a great new campaign featuring several commercials focusing on the idea of teaching the youth the value of money. I think this is a great direction for a bank to head in. Instead of focusing on the pitfalls or problems people can have with money, focusing more on adults, why not take a different angle and focus on the children? It's a great game changer and will definitely attract families into trusting the banks more.

Here are some of my personal favorites from the campaign:



Aside from these darling commercials, BMO Harris Bank also gives customers numerous videos featured on YouTube about the different ways they can go about doing this for their children. They give them the step by step by explaining why it is good to do so and why it is a good idea to do it now. This is a great advertising tool because it is taking testimonial's to sell a product. I always find that that makes the consumer feel better about the product a company is selling us; to hear it from the buyer directly.

Here is one of those family videos:


This is just a great way to try and gain the trust back from the public. This is the route banks need to take in order for this to happen. BMO Harris Bank helps give people an opportunity for their children and themselves through these informational videos they have posted all over YouTube. I think this is a great way to advertise and I only hope they will come out with more cute kid commercials about their naive ways of spending/using money.