New Volt Commercial

In June of last year, GM came out with their new and improved 2012 Volt. If you are not familiar, the Volt is a plug-in electric hybrid vehicle that was rated by the EPA in 2010 as being the most fuel-efficient compact car in the United States. The Volt can acquire an amazing 93 miles to the gallon using only its lithium powered battery and 35 miles using gasoline. Chevy claims you can “commute gas-free on electricity for an average of $1.50 a day.” Besides its awesome fuel efficiency and lessened carbon foot-print, Chevy really nailed it when it came to their 2012 commercials. Take a look for yourself. I found them quite funny.

This is the first commercial out of two:



And this is the second commercial:




I think Chevy did a great job in these commercials. I love the fact that they are taking their new green vehicle and advertising it with a joke. I believe green products need to be relatable to a wide range of audiences in order to succeed and I think Chevy hit the nail on the head. They used a joke that will be relevant to all ages hence the young boy, 30 year old man, and father that appeared in the commercial. Chevy also targets audiences who are looking to be more eco-conscious by poking fun at the gas stations.

Overall, I think Chevy truly succeeded. They took a green product and really created a great advertisement to go with it. I believe that this will not only help Chevy in their sales but also elevate their reputation for GM. People will feel better about buying their products because they know by doing so they are participating in helping the environment. Great job Chevy!

funny advertising

I just came upon this picture while on stumbleupon. Thought it was a great advertisement. Pretty funny. Here it is:

Samsung Flexible Phone

Samsung Flexible Phone

You’re right! You have read correctly! Sometime next year, Samsung will be releasing a flexible screened phone using a new and innovative technology called AMOLDED. This new phone, perhaps being called the Galaxy, is one high-tech and futuristic idea that is finally coming to life.

The AMOLDED technology mentioned earlier is pretty remarkable. The screen of the phone is made with a polyimide plastic substrate, unlike the glass screens were all used to, which make it possible for the phone to bend and curl into a 2cm cylinder. Samsung has even gone as far as to say this phone is virtually “unbreakable”. The AMOLED technology is also very power efficient. Because there is no backlight, the power consumption is greatly lowered, great news for all those power eating cell phone users out there.




What’s even cooler is that Samsung is using this technology not only on their phones. They envision this technology will be used for various products like watches, smaller and larger phone devices, tablets, and MID’s. Samsung even mentioned there could be a collapsible or foldable tablet that turns into a phone. However, production time for the collapsible tablet was not specified.

I am very interested in seeing and hearing all the advertisements and reviews for this new product. Samsung has already state they believe this phone is “unbreakable”, which could easily come back to haunt them. Hopefully, there will be success in this product because it is such a new and high tech idea. It is one great step in the right direction technologically speaking. I’m excited to see the phone in 2012!

Chicago Bears vs Greenbay Packers

Last weekend, I ventured to Chicago for the labor day holiday. While on my short yet long drive, I began to notice all the different advertisements and billboards lining the highways and streets. One advertisement, one that's surely close to any Milwaukian's heart, caught my eye. It was a Miller advertisement. You know, the Miller Brewing Company famous in Milwaukee right down the street from campus? The surprising thing about this Miller advertisement was not only where it was located but the audience it was attracting.

Now, of course I know that Miller has to do advertising elsewhere and in every state, but what really got me was who this advertisement was for. We all have seen the Milwaukee advertisements for Miller Lite and the Packers, but what I bet you haven't seen are the advertisements in Chicago for Miller Lite and the Bears. That's right, Miller Lite has advertisements and billboards representing the Bears! And as you all know, the rivalry between the Bears and the Packers has been going on for about 90 years now and definitely isn't going away.

So what gives? How can a Milwaukee brewing company be supporting one of the NFL's longest lasting rivals? It's outrageous! Seeing how this is a fitting topic since today is the first game of the season, featuring our Greenbay Packers, give me your thoughts!

What Brand Am I?

What Brand Am I?


If I were to represent any brand in the world, I would represent Patagonia. Patagonia is an outdoor clothing company based in Ventura, California. Their main objective for their company is to produce and sell clothing and products that cause the least harm to the environment. For this very reason, I would consider this brand to be very similar to the person I am and want to become.

In my day to day life, I do simple things like not buying water bottles, taking short showers, and changing my light bulbs to incandescent bulbs to cause the least amount of harm on the environment. Like Patagonia, they follow certain rules and regulations to make sure they really are doing their part to save the environment. Patagonia, “evaluate(s) raw materials, invest(s) in innovative technologies, and rigorously police(s) their waste.” Patagonia is also involved in many environmental groups and alliances as well as gives a portion of their sales to support grassroots groups. For example, the Conservation Alliance, Common Threads Initiative, 1% for the Planet, and Earth Tax are just some groups and alliances Patagonia is a part of.



Patagonia’s mission statement also helped me realize that this company or brand really signifies me as a person; “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” As a woman who hopes to become a public relations manager for a company or brand who idolizes and wants to do good for the environment, I don’t think there could be a better brand out there for me.

For years, Patagonia has been known to put countless effort into campaigns, products, and businesses all for the benefit of the environment. Their most recent campaign, Our Common Waters, focuses on the issue of human water consumption. These types of campaigns and the support Patagonia gives to these organizations, really shows me they have integrity and really care about what message they are trying to give. Everything they do in their company represents honesty, reliability, hard work, and a passion for the environment that we all should have.

I have chosen Patagonia as the brand for me because I believe they depict all the things I would want to represent as a great brand. I want to be a company with morals, following a strict order that is based on helping the environment, I also want to be a company that goes out and makes things happen by joining or uniting with certain groups for the greater good, and last but not least, I want to be a company or brand that supports and produces products that live up to their name. This company bends over backwards to help save the environment and provide its consumers with a product that everyone can be satisfied with. This is me as a person. I am willing to do whatever it takes to help save the environment even if I have to make changes to my daily life. Like Patagonia, my mission statement for life, or rather my motto, is to live on this earth and try my best not to leave my footprint behind or perhaps leave a good print.



http://www.patagonia.com/us/home