Sunday, October 30, 2011

Trick-or-Treat!


In celebration of Halloween, I have decided to choose which candy advertisement, in my opinion, stood out the most this year. And my year's winner is this strange yet funny commercial made by Snickers. It definitely stays true to the always weird, witty, and fun advertising that the Snickers company has always had. But I thought this one was better than all the other Halloween advertisements because it appeals to a very large audience. It's cooky and funny and you are sure to have a laugh.



I think this commercial is great. It is a joke the young and the old can understand. And most likely, every kid wishes they could do this exact same thing. I mean, how perfect would it be if you could just fill your neighbors shopping carts with your personal favorites for trick-or-treating? It'd be awesome! You'd get the most delicious candy and at every house! This commercial wins the hearts of the trick-or-treat-ers and the treat-ees in a very clever way.

Snickers seems to be the one to beat for silly and funny advertisements. They constantly are pulling new jokes out of the hat and surprising us all with out funny they can be by being so weird. Weird and funny advertising definitely seems to be the way every candy company is going in nowadays. But I can't complain, I think they are hilarious! Keep em' coming!

Monday, October 24, 2011

Value Billboards




I am a frequent passenger on Milwaukee’s bus system and at almost every stop I see these kind of billboards. They always have something uplifting or inspirational to say like this one shown above. While checking out the website, which is featured at the bottom of the billboard (www.values.com) , I found out that these advertisements aren’t really advertising for anything at all. What they are really trying to do is, “promote positive values,” because people are basically good and all they need is a little reminder.

The Foundation for a Better Life is the organization behind values.com and this brilliant advertising. In my opinion, these billboards are interesting because they aren’t trying to sell me some kind of meaningless product that I probably don’t even need, but they are trying to sell me something far more personal with actual meaning to my life, values. They are reminding and inspiring people to remember the good things in the world. Sometimes our days aren’t going so well and seeing these types of billboards around town may put a smile on your face.

I especially like that this organization features a lot of these billboards on college campuses. I think it’s a really good idea to focus on that target because sometimes our lives aren’t always fun and games and a simple reminder like this is a great way to keep moral up at a school. It’s also fun and not like the same old advertising you see everywhere. Try to spot one of these billboards out yourself on campus. It’s not hard to do and sometimes they really do inspire you. Here are some others I haven't found around Milwaukee but saw on their website:






Sunday, October 23, 2011

Axe Advertising--Premature Perspiration




I think everyone is quite familiar with the advertisements put out by one of the biggest teenage boy body spray's called AXE . Axe has always been famous for using the shock value when putting together a commercial. Their commercials and magazine advertisements are always full of sexual innuendos that reference their irresistible smell. In my own opinion, I think AXE is really starting to take advantage of "edgy" commercials.

In their newest campaign, with a slogan of "premature perspiration," AXE really takes it to the next level. Of course, with a slogan like that your mind already begins to wander. But, I think this is taking it a little too far. In their campaign, the main idea is focused on a guy seeing a hot woman and "prematurely perspiring," because he simply can't help himself. By using AXE Deodorant, however, you can avoid the whole embarrassing "premature perspiration" thing, and keep on sweating without your woman knowing. How great!



Not. I think it's a little strange to think about a guy, starring at you from across the room, basically ejaculating sweat from his armpits. I don't understand how anyone could think that that joke is a clever usage of the vulgar and sexual term. I think AXE is overstepping some major boundaries. As someone apart of their target audience, mostly likely buying the product so my man will stop prematurely perspiring, I would never buy the product. And I don't even see nor get the connection teenage boys will make with the idea of picking up deodorant to stop their "premature perspiration." Isn't that a super embarrassing thing? I mean the commercials already embarrassing me, and I'm just the one being looked at! Take a look for yourself. And if I were showing this commercial on my network, I'd definitely put a "warning, mature content," before the commercial.

Monday, October 10, 2011

Allstate Mayhem!

Allstate, whose advertisements are usually serious and to-the-point, has done an excellent job on this chain of hilarious commercials you see on almost every channel. Yes, I’m talking about the “Mayhem Man.” Their latest commercial, featuring Mayhem as a blind spot to a driver, made me realize that they truly nailed these commercials.



Not only does Allstate totally appeal to their target audience, which is most likely 18 year olds and up, but they also took this joke and created a goldmine. They can take this joke in whichever way they want. They can be silly, they can be a little more serious, but it always comes down to mayhem seriously messing up your stuff. I really enjoyed all of these commercials, but here are some of my personal favorites:




Allstate is a great insurance company. Its commercials are usually geared towards families and people who need a reliable and stable insurance company, that’s why I love these commercials. They tried something different and it definitely ended up being a good risk. I think they’ve really got something going on here. They are appealing to every target in these commercials. They are witty, funny, yet still accurate to what could actually happen in real life. Because there really is real-life mayhem!

I also love the catch phrase they have created from these commercials; “so get Allstate. You could save money and be better protected from mayhem, like me.” In my opinion, the whole campaign of the "Mayhem Man," was a great success. I can't wait to see what new, crazy, and obnoxious mayhem they'll come up with next.

Sunday, October 9, 2011

Sheets Energy Strips

Have you ever needed one of those pick-me-ups but didn't want an energy drink because of the extra calories? Then sheets, a new energy strip, is just the product for you. It has 0 calories, 0 carbs, and 0 sugar. But what's even better, is their advertising.

I guarantee you have seen one of these weird yet funny advertisements on billboards and commericials as well as in magazines. I think they have even set a new standard for corky advertising. But, is it just really strange, or is it really smart?

In my opinion, I think they are taking a silly joke, way too far. It's a little annoying and the whole gist of the advertising campaign really does not make me want to eat an energy strip. Take a look at these advertisements:





It definetly catches the eye and makes you stop and think, "wait a minute, seriously?" The first couple times I laughed about it. But now, after watching their "sheets commercial," advertised on their website, I really think this joke needs to end. They're just stretching this joke way too far! And another Pitbull commercial?



I guess you could say that the Sheets advertising definetly has a shock-factor to it, but I don't think its a good one. They really shouldn't have used this joke as their entire campaign. It's getting old already! Switch it up guys!

Monday, September 26, 2011

New Volt Commercial

In June of last year, GM came out with their new and improved 2012 Volt. If you are not familiar, the Volt is a plug-in electric hybrid vehicle that was rated by the EPA in 2010 as being the most fuel-efficient compact car in the United States. The Volt can acquire an amazing 93 miles to the gallon using only its lithium powered battery and 35 miles using gasoline. Chevy claims you can “commute gas-free on electricity for an average of $1.50 a day.” Besides its awesome fuel efficiency and lessened carbon foot-print, Chevy really nailed it when it came to their 2012 commercials. Take a look for yourself. I found them quite funny.

This is the first commercial out of two:



And this is the second commercial:




I think Chevy did a great job in these commercials. I love the fact that they are taking their new green vehicle and advertising it with a joke. I believe green products need to be relatable to a wide range of audiences in order to succeed and I think Chevy hit the nail on the head. They used a joke that will be relevant to all ages hence the young boy, 30 year old man, and father that appeared in the commercial. Chevy also targets audiences who are looking to be more eco-conscious by poking fun at the gas stations.

Overall, I think Chevy truly succeeded. They took a green product and really created a great advertisement to go with it. I believe that this will not only help Chevy in their sales but also elevate their reputation for GM. People will feel better about buying their products because they know by doing so they are participating in helping the environment. Great job Chevy!


Friday, September 16, 2011

funny advertising

I just came upon this picture while on stumbleupon. Thought it was a great advertisement. Pretty funny. Here it is: